LANCASTER, N.Y. (January 24, 2018) – Lancaster National Speedway & Dragway is preparing for its 59th consecutive season of operation, and with a new season comes new opportunities. LNS&D has affordable and unique opportunities for marketing partners during the 2018 campaign. We don’t just take your money and put up a sign, we actually activate and make you feel part of the action.
These opportunities include, but are not limited to, race night and event naming rights, billboards facing the NYS Thruway, grandstand facing billboards, signage along the perimeter fence of the dragway pit area, Victory Lane signage and suite rentals. In other words, you tell us what you’d like and we’ll make it happen
The last three years at Lancaster National Speedway & Dragway have seen renewed enthusiasm within both racing programs. A commitment by management to revive the facility through a series of capital improvements has inspired the stock car and drag racing communities to support LNS&D. As a result, car counts have increased for both programs, fans have returned on the grandstand side and local and national companies have come on board.
There are several attractive options for potential marketing partners with different sponsorship packages designed to fit a variety of budgets. Race night and event sponsors can enjoy their evening in one of our VIP suites with private seating, bathrooms, refrigerator and hostess service. That also includes having their company’s name attached to all print, TV and radio marketing for the year or individual event, on-site billboards with additional exposure and other perks are available.
One of the most attractive features of advertising at Lancaster National Speedway & Dragway is its proximity to the New York State Thruway. More than 3.4 million cars pass by the facility on an annual basis allowing partners to reach a variety of potential customers. LNS&D also has a variety of additional signage options that reach the 150,000 race fans that come through our gates during the season.
In other words, if your company wants to be part of the continued growth of Lancaster and be seen on the scene of WNY’s No. 1 Motorsports Facility, then we are here to help you achieve that goal. No involvement is too small, but the commitment to our partners is big.
For more information contact Tim Packman, Track President, at email@example.com soon as opportunities and signage are currently being negotiated for the 2018 season.